Race To Glory Will Film Across Four U.S. Cities and Produce More Than 500 Pieces of Original Content Throughout the Tournament
The Project Features a Roster of Top Creators, including Rakai, Tota, H00pify, Sam Russo, Tylil, Sketch, Davis, and Rose Ruland
NEW YORK – June 5, 2026 – Overtime, the leading social-first sports media company, today announced a landmark content partnership with FOX One, to create and distribute an original unscripted short-form digital series titled Race to Glory. The collaboration launches June 7 and follows two teams of creators competing in a series of soccer-inspired challenges across New York City, Los Angeles, Miami and Philadelphia, bringing fans inside all the energy and excitement surrounding this summer’s global soccer tournament.
FOX One has tapped Overtime to bring the tournament to younger fans through creators and social-first content. In the first-of-its-kind collaboration, Overtime will produce more than 500 pieces of original short-form content, including behind-the-scenes footage, challenge videos, selfies and recaps, all distributed across dedicated social channels.
Race to Glory filming takes place across New York City (May 27–29), Los Angeles (June 12–13), Miami (June 27–28) and Philadelphia (July 12–14).
Hosting the series is Jolie Sharpe, the London-born sports presenter whose Euro 2024 coverage generated more than 80 million views. She has since presented for Sky Sports across Formula 1 and the U.S. Open and founded the content agency JGS Live.
The series features two competing teams. Mud United is captained by Rakai, the viral creator with 2M+ Instagram followers who rose to wider attention after making a basketball shot over NBA All-Star Kyrie Irving. His teammates include Tota, a Brazilian creator who was selected for Kai Cenat’s Streamer University and has nearly 3M followers; H00pify, the Buffalo-bred basketball and internet culture creator known for “Takeover Thursdays"; and NYC-based soccer, fitness, and lifestyle creator Sam Russo.
Opposing them is Aura City, captained by Tylil, the Bronx streamer known for comedy and IRL content. His teammates include Sketch, winner of Best Sports Streamer at the 2024 Streamer Awards and creator of the viral “What’s up, brother?” catchphrase; content creator Davis (founding member of the massively successful creator collective, AMP), and soccer creator and host Rose Ruland, who recently took part in an EA Sports FC Team of the Year moment with Erling Haaland and Gianluigi Donnarumma.
“Creators play a critical role in how younger fans experience sports today,” said Brian Borkowski, Chief Marketing Officer, FOX Direct to Consumer. “Together with Overtime, we’re delivering tournament content that feels native and engaging for the next generation. By tapping into creator voices, we’re giving fans new ways to experience the energy, storytelling and culture of the tournament beyond the game itself.”
“Overtime brings sports to the next generation of fans, and there is no bigger stage to do that than the World Cup. FOX One is where every match will live, and our job is to make sure the fans who grew up on their phones know exactly where to find it,” said Marc Kohn, President of Content, Overtime. “This is a first-of-its-kind collaboration and production built specifically for the next generation of sports fans. We assembled a cast that reflects how young audiences consume sports today: creators, streamers, entertainers, and soccer fans that have deep connections with their communities and millions of followers. Bringing them together across four cities throughout the tournament will allow us to create content that feels competitive, unpredictable, and native to the way younger fans engage with sports.”
FOX One and Overtime are bringing live sports and creator culture together, using Overtime’s creator network and social reach to introduce the tournament to younger fans in the places they already watch, share, and follow sports.
About FOX One
FOX One is Fox Corporation’s wholly-owned, direct to consumer streaming service, bringing together the thrill of live streaming and the bold, trusted voices that define the full portfolio of FOX brands, including FOX News Channel, FOX Sports, the FOX Network, FOX Business, FOX Weather, FS1, FS2, FOX Deportes, Big Ten Network, FOX Local Stations and FOX Nation through the bundle. FOX One is designed to cater to cord-cutters and cord-nevers, delivering FOX's content directly to audiences wherever they are and allowing them to watch how and when they want. Utilizing the technological innovations of Tubi Media Group, FOX One leverages cutting-edge technology to enhance the user experience, help audiences discover and enjoy content and easily integrate live and on-demand content.
ABOUT OVERTIME
Overtime empowers the next generation of fans across digital platforms by building disruptive new sports leagues and developing and distributing original sports content. Overtime owns and operates OTE and Overtime Select in basketball, OT7 and Overtime Nationals in football, while producing over 150 pieces of original sports content weekly for its 115MM+ global followers. The company is a key partner to marquee sports leagues and rights holders worldwide, including the NFL, NBA, and NBCUniversal for the Olympic Games. Overtime is funded by top VC firms, strategic investors, industry leaders, and athletes, including Liberty Media Corporation, Amazon, Andreessen Horowitz, Counterpoint Global (Morgan Stanley), Spark Capital, Micromanagement Ventures (the family of the late David Stern), Black Capital, Blackstone Strategic Partners, Alexis Ohanian, Bezos Expeditions, Drake, Quavo and 40+ NBA and NFL stars including Carmelo Anthony, Kevin Durant and Trae Young. 5 NBA team owners and over 6% of active NBA players have invested in Overtime.
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